Thahrim Eshrak

Background

Thahrim Eshrak

Product Marketing & Management Specialist

I am a dynamic Product Marketing and Management Specialist with over 5 years of experience in SaaS, FMCG, and digital products. At Boeing, I developed value-driven marketing models and Go-to-Market strategies to enhance customer engagement and product adoption. I bridge business and IT, leveraging Agile methodologies to deliver impactful solutions and align technical developments with market needs.

Professional photo showing leadership and direction

About Me

As a Product Marketing & Management Specialist, I bridge the gap between business and IT, leveraging my diverse experience across SaaS, FMCG, and digital products. My expertise lies in developing value-driven marketing models and Go-to-Market strategies that enhance customer engagement and product adoption. I excel at aligning technical developments with market needs, ensuring seamless integration of business objectives and technological solutions.

5+

Years of Experience

In Product Marketing & Management

4+

Industries

Including SaaS, FMCG, Aviation, and IT

20+

Projects Delivered

Across various domains

25%

ROI Increase

In strategic media planning

100%

Bridging Business & IT

Aligning technical developments with market needs

Key Skills

Product Marketing
Go-to-Market Strategy
Business Analytics
Stakeholder Management
Agile Methodologies
Digital Transformation
Business-IT Alignment

Brands I have worked for

Boeing logo
Deutsche Börse Group logo
Archibo IT Consultancy & Services logo
Square Food & Beverage Ltd. logo
JTI (Japan Tobacco International) logo
P&G logo
Grameenphone Ltd logo

Professional Experience

Product Marketing & Management Specialist

Boeing

October 2022 - Present

Neu-Isenburg, Hesse, Germany

My expertise spans media planning, business analytics, and creating customer-centric strategies that translate technical features into actionable value. Passionate about innovation, I thrive in fast-paced environments, driving sustainable growth and impactful results.

  • Successfully completed Boeing's 2-year rotational Graduate Trainee Program, gaining expertise in Product Marketing, Sales, Business Intelligence, and Digital Airline Planning
  • Product Marketing - Flight Deck Solutions: Created value-driven models and Go-to-Market strategies; developed materials to enhance stakeholder engagement
  • Digital Airline Planning: Ensured unified messaging and created impactful marketing assets, enhancing brand visibility
  • Sales (Europe): Developed a sales performance dashboard, implemented pricing strategies, and supported e-commerce transitions
  • API Economy: Conducted competitor analysis, optimized media budgets, and improved user experience for API-driven solutions

Key Skills:

Product Marketing & Management
Agile Methodologies & Certifications
Bridging Business and IT
Go-to-Market Strategies
Media Planning & Business Analytics
Customer Success & Stakeholder Engagement
SaaS & Digital Product Expertise
Strategic Communication & Value Creation
Product Delivery Management

Qontigo

February 2022 - September 2022

Eschborn, Hesse, Germany

  • Understand, operate, and improve the index launch process
  • Support the development and monitoring of project plans for the implementation of new indices
  • Follow up on deliverables and dependencies with key project stakeholders
  • Reliably and regularly perform vital project reporting tasks
  • Assist project managers in their daily tasks
  • Contribute to internal quality controlling initiatives with a high degree of independence
Product Marketing & Sales

Archibo IT Consultancy & Services

August 2020 - September 2021

Frankfurt, Hesse, Germany

  • Product owner of newly formed Sales and Marketing team
  • Preparing digital content with the help of external support and providing requirements
  • Preparing competitor Analysis, customer journey map, user manuals
  • Creating a proper sales funnel (inbound/outbound) and integration of CRM
  • Managing Prospects, Marketing qualified leads and sales qualified leads
  • Connecting with clients and ensuring a smooth customer success journey
National Lead-Trade Merchandising and Modern Trade

Square Food & Beverage Ltd.

November 2017 - March 2019

Dhaka

  • Enhanced brand awareness and sales through BTL activities (visibility Drive, communication, engagements & activation in trade level)
  • Managed trade marketing budget (Planning, Production, & Implementation)
  • Developed Point of Sales (Design, cross-functional collaboration and vendor management)
Brand Merchandising Executive

JTI (Japan Tobacco International)

January 2017 - November 2017

Bangladesh

  • Managed to drive brand and product initiatives from concept to execution
  • Executed consumer campaigns, activation and trade programs
  • Vendor management, designing, feedback for trade Point of Sales(POS)
Sr.Territory Sales Officer

MGH Group

February 2015 - January 2017

Dhaka

  • Sales products by establishing contact and developing relationships with Key accounts and retail markets
  • Trained, motivated and supervised a team of 15-20 full-time sales consultants
  • Developed market penetration, forecasting, sales trend, and reporting strategies
Customer Service Manager

Grameenphone Ltd

July 2012 - February 2015

Dhaka

  • Customer Service over the Phone in Contact center

Education

Master's degree, International Management & Information Systems

South Westphalia University of Applied Sciences

Germany

January 2019 - August 2022

Bachelor of Business Administration (BBA), Marketing

BRAC University

Dhaka, Bangladesh

2010 - 2014

High School, Science

PAF Public School Sargodha

Pakistan

2005 - 2010

Skills & Expertise

Top Skills
Business Management
Business Analysis
Product Marketing & Management
Business Skills
Go-to-Market Strategies
Media Planning
Business Analytics
Customer Success
Stakeholder Engagement
Strategic Communication
Value Creation
SaaS & Digital Product Expertise
Agile Methodologies
Technical Skills
CRM
API Economy
Digital Content Creation
Sales Funnel Management
Project Management
Languages
English
Hindi
Urdu
Bangla

Certifications & Awards

Certifications
Building Tomorrow's ERP with SAP S/4HANA
Product Management: Competitive and Market Analytics for Product Managers
Scrum Certification preparation + Scrum Master + Agile Scrum Training
Google ad words campaign management
Influencing Others
Awards
Vice Chancellor Certificate
2nd in Sales Assessment
BADGE OF EXCELLENCE

Key Projects

Showcasing impactful initiatives across digital transformation, product development, and sustainability

Digital Transformation & Analytics

Projects focused on data-driven decision making and digital innovation

AI-Driven Marketing Analysis Tool

Designed an AI-powered tool for competitive analysis, improving market trend and social listening accuracy by 30%.

AI/ML
Market Analysis
Competitive Intelligence

Accuracy Improvement

30%

Time Saved

60%

Performance Dashboards at Boeing

Designed and implemented dashboards analyzing three years of data, increasing operational insights by 40%.

Data Analytics
Business Intelligence
Dashboard Design

Data Coverage

3 years

Insight Improvement

40%

No Bid Optimizer Dashboard

Developed a quoting optimization dashboard that streamlined decision-making and reduced reliance on external platforms.

Process Optimization
Decision Support
Analytics

Efficiency Gain

20%

Cost Reduction

25%

Product Development & Marketing

Strategic product initiatives and marketing campaigns

Smart Airport Maps Analysis

Led a customer benefit analysis that quantified time and cost savings, enhancing product positioning.

Product Strategy
Customer Analysis
Value Proposition

Approval Rate

+20%

ROI Impact

35%

API Data Services Media Plan

Developed a comprehensive media plan that optimized budget allocation and boosted targeting precision.

Media Planning
Budget Optimization
Marketing Strategy

ROI Increase

25%

Target Precision

+40%

E-commerce Platform Transition

Orchestrated marketing support for platform transition, ensuring seamless customer onboarding.

E-commerce
Customer Success
Digital Transformation

Adoption Rate

+15%

Customer Satisfaction

4.8/5

Payment Gateway Integration

Led the development and seamless integration of a Stripe payment gateway at Archibo IT Consultancy.

FinTech
Integration
Product Development

Processing Time

-40%

Transaction Success

99.9%

Sustainability & Social Impact

Projects contributing to sustainable development and social welfare

Xentro – Electric Go-Kart

Supporting the design and development of an electric go-kart in Bangladesh, focusing on sustainable technology.

Sustainability
Innovation
Clean Tech

Carbon Reduction

100%

Project Phase

Development

Sustainable Clothing Initiative

Won a start-up competition with a sustainable clothing concept, developing a prototype and business model.

Sustainability
Entrepreneurship
Innovation

Achievement

Winner

Impact Score

9/10

Street Children Education Program

Volunteered to assist underprivileged children through education and activities to foster community development.

Social Impact
Education
Community

Children Reached

50+

Program Duration

8 months

Get in Touch

I'm always open to new opportunities and collaborations. Feel free to reach out!

eshrak.thahrim@gmail.com
+49-176-57870827
www.linkedin.com/in/thahrim-eshrak
Darmstadt, Hesse, Germany